《南非葡萄酒产业透视2010版》 by 普华永道

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Author: 峄峰 | Categor: 醉欲樽前 | Date: 15-11-2010 | 941 views

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本文发表于樽前小筑™ 原文链接: 《南非葡萄酒产业透视2010版》 by 普华永道

透视南非葡萄酒产业

普华永道刚刚发布了一份调查报告 The South African Wine Industry: Insights Survey 2010,这份报告研究和探讨了南非葡萄酒产业所面临的问题,以及在面临如此挑战的时代如何获得成功。报告全文共 52 页,主要包括了南非葡萄酒产业三个方面的内容:

  • 2009年葡萄酒收获之后各生产厂家的财务状况纵览;
  • 行业内的供应链活动;
  • 人力资源管理状况。

报告最后还根据产业发展状况和报告中展现的问题,提出了针对性的发展建议。

峄峰准备对其进行摘译,但由于自身精力和能力限制,需要时间较久。所以决定还是先把消息告诉童鞋们,有兴趣的话你可以下载英文原版以先睹为快。

今天选摘几段,木有翻译:

Many of the findings of the survey were not necessarily unexpected, whilst one or two new issues surfaced after observing the results. On the production side the results clearly confirmed the stabilisation of the red/ white cultivar mix with red now representing ±33% of the national wine grape harvest for a number of years. In line with the South African industry as a whole, the participants also recorded a smaller crop compared to 2008 putting additional pressure on cost per ton in almost all the expense categories.

Despite the economic downturn, average wine prices increased since 2007 with the supply and demand for red wine becoming more synchronised. This is also observable in the relative decrease in red wine inventory levels.

The survey again confirmed that the participating producer cellars market the major portion of their produce locally for consumption or to be exported by the local buyers. With the relative strength of the Rand, it is not expected that many will embark on direct export programmes in the near future.

A very positive finding was that 2009 was the first harvest since 2004 where the average revenue per hectare exceeded the average primary production costs per hectare, for both red and white cultivars.

From a balance sheet structuring perspective, the average equity ratios of the participating producer cellars remained constant at around 30%. This is certainly not at a desirable level, but challenges to the industry over the past number of years presented little opportunity for aggressive retention of surpluses.

Posted on yeFoenix' Vineyard | Licensed under Creative Commons License



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